Advanced Content Marketing

• Membawa content marketing ke tingkat berikutnya membutuhkan pendekatan strategi dengan kerangka kerja yang kuat. 
• Dalam matakuliah ini, mempelajari cara meningkatkan strategi content marketing dengan architectures, storytelling model, dan well-developed thought leadership.  
• Dari menumbuhkan audiens, personalizing content experiences, hingga scaling operations.

Learning objectives

• Creating messaging that resonates
• Testing messaging
• Architecting storylines
• Experimenting with story formats
• Choosing and addressing thought leadership topics
• Answering questions
• Growing and engaging your audience
• Personalizing for content discovery and engagement
• Managing a content marketing team
• Reusing and repackaging content
• Creating a content supply chain
• Evaluating your impact