Advanced Content Marketing

· February 8, 2021
  • Membawa content marketing ke tingkat berikutnya membutuhkan pendekatan strategi dengan kerangka kerja yang kuat. 
  • Dalam matakuliah ini, mempelajari cara meningkatkan strategi content marketing dengan architectures, storytelling model, dan well-developed thought leadership.  
  • Dari menumbuhkan audiens, personalizing content experiences, hingga scaling operations.

Learning objectives

  • Creating messaging that resonates
  • Testing messaging
  • Architecting storylines
  • Experimenting with story formats
  • Choosing and addressing thought leadership topics
  • Answering questions
  • Growing and engaging your audience
  • Personalizing for content discovery and engagement
  • Managing a content marketing team
  • Reusing and repackaging content
  • Creating a content supply chain
  • Evaluating your impact
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