Digital Marketing
Program Studi S1 Manajemen
Why Launch a Career in Digital Marketing
Digital secara fundamental telah mengubah cara kita membeli, membuat keputusan, dan berinteraksi satu sama lain. Perubahan ini telah menyebabkan tantangan keterampilan yang sangat besar bagi individu dan organisasi. Kenyataannya hidup kita sebagian besar juga bergantung pada teknologi, di mana pun kita hampir selalu menggunakan internet.
Salah satu alasan paling penting mengapa digital marketing mengantikan pemasaran tradisional adalah karena internet telah memungkinkan bisnis untuk berinteraksi dengan pelangan secara real time.
CURRICULUM | DIGITAL MARKETING
What You’ll Learn
Boost your marketing skills and accelerate either your personal career trajectory or the growth of your business
Business Foundations
- Identify issues in starting a new business as an entrepreneur
- List the three flows of business.
- Describe desired traits for a cofounder or partner for a startup business.
Digital Marketing Foundations
- Examine the importance of the top three digital strategies for business, brand, and marketing.
- Explore the components of the digital marketing landscape.
- Identify the uses of a marketing funnel.
Content Marketing
- Creating a content strategy
- Selecting the right type of content
- Producing content
- Tips for successful storytelling
- Promoting with owned and shared media
- Promoting with earned and paid media
- Innovating with content
- Conveying thought leadership with content
Social Media Marketing
- Developing a social media strategy
- Choosing the right channels
- Building and maintaining a community
- Selling on social media
- Measuring activity
- Innovating with social media marketing
Website and landing page
- Installing WordPress
- Creating posts and pages
- Finding a theme and site images
- Setting up your webpages
- Adding contact forms and social media buttons
- Testing your site
Search Engine Optimization
- Define search engine optimization.
- Explore the fundamentals of reading search engine results pages.
- Examine the essentials of understanding keyword attributes.
- Break down the steps for optimizing the non-text components of a webpage.
- Recognize how search engines index context.
- Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
- Define your website’s audience, topics, angle, and style when mapping out your long-term content.
- Identify the steps to take when building internal links within your website.
- Recognize how to analyze links in order to measure SEO effectiveness.
- Break down the necessary components for understanding local SEO.
CRM
- Analyze customer behavior to increase sales.
- Compare and contrast social CRM and traditional CRM.
- Identify tools for building relationships online.
Email Marketing
- Recognize the purpose of email marketing.
- Recall the goal of a segmentation strategy.
- Determine the appropriate strategy for testing emails on mobile and desktop devices.
- Identify two metrics that can be used to understand which types of emails people interact with.
Digital Marketing Plan
- Preparing your team and data
- Writing the strategy and tactical sections
- Writing a market analysis
- Writing the product or service analysis
- Writing the product or service plan
- Writing the promo plan
- Writing the implementation plan
Running Real Business
- Menjalankan bisnis dari semester 3 sampai semester 7
Your Learning Phase
- Bahasa Inggris I
- Accounting Foundations
- Managerial Economics
- Marketing Foundations
- Operational Management Foundations
- Creative Thinking
- Entrepreneurship foundations
- Bahasa Inggris II
- Financial Foundations
- Economic Creative
- Digital Marketing Foundations
- Project Management Foundations
- HR Foundations
- Business Foundations
- Conten marketing : Graphic design & Photography
- social media marketing foundations
- Branding foundations
- Management Information System
- Competitive market analysis & Value Proposition development
- Ideation business (Entrepreneurship: Finding and Testing Your Business Idea)
- Creating an Online Video Ad: Writing, Production, and Shooting
- Conten marketing : Write marketing copy
- Social media marketing : ROI
- Marketing Promotion Facebook
- Market research foundations
- Costomer decision journey & Marketing Funnel
- Writing a digital marketing plan
- Marketing and Monetizing on YouTube
- Building a Small Business Website with WordPress
- Google Analytics Essential Training
- Marketing and Promotion on Instagram
- CRM (Business analytics : Markering Data)
- Marketing Process (Running Business)
- Financial Marketing (Marketing Forecasting)
- Conten marketing : Blog
- Google Ads Essential Training
- Social Media Marketing Strategy: TikTok and Instagram Reels
- Email and Newsletter Marketing Foundations atau Content Marketing: Newsletters
- Statistik
- Marketing Process (Running Business)
- Reporting Digital Marketing Project
- SEO Foundations / WordPress SEO
- Social Media Marketing: Strategy and Optimization
- Marketing Process (Running Business)
- Pitching Presentation to Investors
Prospek Pekerjaan
Content Strategist
Content strategist bertanggung jawab dalam mengatur strategi yang tepat untuk konten-konten yang akan dibagikan, membuat rencana untuk sebuah campaign agar mencapai KPI (Key Performance Indicator), merancang strategi promosi melalui berbagai channel digital media. Seorang content strategist harus mampu menganalisis traffic social media dengan memiliki kemampuan SEO (Search Engine Optimization).
Content Marketing
Content marketing adalah tentang membuat dan mendistribusikan konten yang berharga, informatif, dan relevan kepada audiens yang ditentukan dengan jelas. Membuat berbagai bentuk konten seperti blog, webinar, kursus email, desain, video dll. Content marketing harus memahami untuk siapa mereka membuat konten dan jenis pesan yang paling diterima audiens di channel digital.
Membuat dan mengelola kalender editorial.
Social Media Marketing
Social Media Marketingl bertanggung jawab untuk membangun audiens dan komunitas sosial . Mengelola platform sosial media seperti Facebook, Twitter, LinkedIn, Pinterest, dan Instagram. Membuat konten media sosial dan mengelola pertumbuhan dan keterlibatan akun. Harus memahami angka, bekerja dengan alat analisis data untuk memahami audiens dan pengukuran aktivitas sosial secara real-time. Bekerja dengan tim konten dan desain (atau melakukan pekerjaan itu sendiri) untuk membuat konten khusus sosial yang akan berhasil di setiap saluran sosial media.
Copywriter
Menulis tulisan website, email, iklan, Menulis konten seperti ebook dan posting blog. Menyusun strategi apa yang perlu ditulis, terutama jika mereka berpengalaman. Membuat dan mengelola kalender editorial. Menulis konten mulai dari teks iklan hingga penulisan artikel blog. kreatif untuk mengkomunikasikan ide atau konsep.
